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UBIQ : X-Large x 24Kilates x Diadora Launch Recap
After months of collaborative design work, preparation and planning; we were excited for our Diadora N.9000 "Copito" shoe to finally be released. The release took place on December 17th in multiple locations around the globe. Barcelona, Madrid, Bangkok and Washington D.C., where the X-Large crew took flight to participate in. UBIQ's new Georgetown location in Washington DC was the perfect place to debut our first collaborative effort with 24Kilates & Diadora. Taking cues from our shoe, we dressed the main front window with a pink and white portrait of Copito himself. The shoes were displayed in a side window on top of tree branches, inspired by zoo exhibits similar to the one Copito lived in Barcelona, Spain. Mad love to the Ubiq crew for handling the release, Andy & Frank for the shoot.
Be sure to check out Ubiq's coverage of the release and 24Kilate's release party in Madrid.
December 24th will be our Tokyo release! More pics to come. Big ups to everyone involved in the project and the releases. Safe to say it was a huge success.